**Importance of SSL in SEO and Website Security** In the digital era, website security is a top priority for both businesses and users. As highlighted on [How to Increase Domain Authority](https://www.howtoincreasedomainauthority.com/), implementing SSL (Secure Sockets Layer) is essential not only for protecting data but also for improving search engine visibility and trust. SSL encrypts the communication between a user’s browser and the website server, ensuring that sensitive information like passwords, payment details, and personal data remain secure. Websites with SSL are identified by “https://” in their URL and often display a padlock icon, signaling safety to visitors. From an SEO perspective, Google considers SSL a ranking factor. Websites without SSL may be flagged as “Not Secure,” which discourages users from staying or engaging further. For businesses, this means potential loss of traffic, leads, and customer trust. Beyond security and SEO, SSL also enhances credibility. Visitors are more likely to interact with a site that demonstrates security and professionalism. Whether running an e-commerce store, blog, or corporate website, SSL has become a standard requirement. In conclusion, SSL is more than a technical upgrade—it’s a necessity for building trust, improving rankings, and ensuring long-term digital success.