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# Why Investing In SEO For Your Company Makes Good Business Sense Brands that invest in SEO can build credibility and trust with audiences, making it a pivotal part of a digital marketing plan. Almost every business, big or small, can benefit a lot from search engine optimization or SEO. SEO contributes to a significant portion of a site's exposure so there may be more conversions. SEO opens the path for your site users to make purchases, subscribe to your newsletter, or promote your material on their social network account. ![SEO Experts](https://gazhall.com/images/get-in-touch.png) ## Optimize Your Site Technically Optimize your content for E-A-T. The server response time depends on how much time the Googlebot needs to access the data. Ensuring any images used are quick to load, reduces the likelihood of frustrating the user. If your website host doesn't provide an SSL certificate, proceed with purchasing and installing your certificate yourself. With a tech-savvy [Hull SEO Agency](https://searchauthority.co.uk/locations/seo-hull.html) who has marketing experience and knows the technical side, you can easily meet your marketing goals and get a better return on investment. ## Use SEO And Content Marketing Together Poorly written, bloated, or sloppy content won’t get you anywhere, even if you have the best products or services in your industry. In order to create high-quality content, you have to perform quality content research. So you’ll need to know what kind of content is already available before you start writing. If your text is well structured and clearly written, readers will understand your message, but perhaps, more importantly, it will also help Google understand better too. If your main message is clearer to Google, your post is far more likely to rank well in the search engines. Appropriate usage and presentation of advertising is an important aspect of Content Quality. The search engines will promote and support websites and webmasters that provide ads relevant to the content of their website and place ads so that they do not interfere with the user experience. Pages with well-designed layouts will be preferred to pages that hide content behind ads, fail to clearly delineate ads from the main content, or feature ads that are easily confused with navigational elements. A [Cardiff SEO Agency](https://searchauthority.co.uk/locations/seo-cardiff.html) knows that content quality and user experience are the most important elements of search engine optimization. ## Conduct A Competitive Market Analysis The competitive analysis can vary widely depending on what it is you’re trying to learn about your competitors. You might do a competitive analysis around a specific aspect—like a competitor’s SEO approach, for example—or you might do a high-level look at their marketing approach as a whole. By compiling an SEO competitive analysis, you gain insight into your competitors to identify your own advantage and edge in the marketplace. Competitor analysis allows you to identify your competitive vulnerabilities and keep an eye on potential threats. Scoping out where customers may go if they don’t choose you is a good way of making sure it doesn’t happen. Analysing your competitors is a very important part of developing growth strategies as well as finding your edge in the marketplace. By studying those who you compete within the marketplace, you can identify areas of strength and weakness in your competitor, and also yourself, that can be exploited or enhanced upon for improved performance. Working with a [Belfast SEO Company](https://searchauthority.co.uk/locations/seo-belfast.html) can be extremely beneficial to your business. ## Researching Search Phrases By using a keyword research tool, you don’t just obtain feedback and volume for different words but also for competitive analysis. Search engines can only rank your website if they know what your business is. Targeting keywords on different pages of your website means Google can then rank you for those keywords. Keyword research is the process of finding the keywords for your business and understanding how you are ranking or could rank for these keywords on Google. Keyword research is essential because the higher you rank in search results, the more free clicks your website receives. For organic results, the top result receives about 28% of all the clicks. By the 6th-ranked result, that’s down to 5%. Potential clients have to trust the judgment of the [Hull Marketing Agency](https://searchauthority.co.uk/locations/marketing-agency-hull.html) as to how strong the competition is, what site optimization is required, and what opportunities exist. ## SEO Statistics You Can't Ignore A well-rounded search engine optimization strategy can transform your business in so many different ways. Maximize the impact of your methods by taking a look at the search engine optimization statistics that we’ve compiled. - When asked what methods they use to find local businesses, products, and services, 65% of consumers mention desktop search - There are more searches on mobile than on desktop. - 66.31% of pages have no backlinks. - Only 5.7% of pages will rank in the top 10 search results within a year of publication. - 92.96% of global traffic comes from Google search, Google Images, and Google Maps. - The average page in the top 10 is 2+ years old. There are many different things a [Birmingham SEO Specialist](https://searchauthority.co.uk/locations/seo-birmingham.html) can do for you. ## The Quantity And Quality Of Your Backlinks As said by Gaz Hall, a leading London SEO Consultant: Search engines regularly collect information and decide where to rank web pages in search results for any given query. As your pages accumulate more backlinks, their page rank is bumped up — granting them better visibility and more organic traffic. In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages. If your site is receiving backlinks from quality websites relevant to your industry, you're sending strong signals to Google that your site is viewed as an authority in your industry. One element of gaining backlinks that is critically important—do not use black hat techniques or other unseemly tactics to acquire them. Experts agree that it is better to build them steadily over time, rather than get 100 overnight by purchasing them A [Coventry SEO Agency](https://searchauthority.co.uk/locations/seo-coventry.html) will ensure high visibility and growth of your business across your desired location. ## The Benefits Of Local SEO It's important you avoid duplicating content across multiple location pages. Google doesn't only show local results for keywords that contain a specific city or state. If Google thinks that your search needs a set of local results, they'll show it to you, even if the keyword isn't obviously local. Unlike other marketing strategies, local SEO is extremely cost-effective for local businesses. It can target both mobile and desktop consumers. Local SEO refers to the process of 'optimizing' your online presence to attract more business from relevant local searches. If you are looking for a [UK SEO Agency Providing Nationwide Coverage](https://searchauthority.co.uk/locations/) to help you with your Google rankings, then a simple Google search should suffice. ## Expand Your Target Market Through International SEO Before you get into international SEO, it’s always a good idea to review some market reports, stats, and even your own website data to help make the decision. Reaching different populations requires an understanding of what people want in these different countries and then producing content to meet these needs. When you develop and start optimizing for other languages or countries you cannot simply extrapolate what you already have in your current site. A strong backlink profile in local markets can help boost your SEO efforts. The best [York SEO Company](https://searchauthority.co.uk/locations/seo-york.html) is someone who has a thorough knowledge of such SEO techniques that bring your content to the forefront of the search results page. SEO is a long-term effort. However, you should be able to see signs of life within two to three months of implementing a strategy. These may not yet be significant growth in bottom-line metrics; however your team should be able to demonstrate movement and trends that are indications of future growth. If you don’t see signs of life, take a very close look at where your SEO effort is going. The rewards for your business from Search Engine Marketing will be energy, passion, and growth. One can unearth additional facts relating to SEO Experts at this [Moz](https://moz.com/beginners-guide-to-seo) article. ## Related Articles: [Additional Information With Regard To SEO Consultancies](https://hack.allmende.io/s/cCaM4bTGx#) [More Insight About Search Engine Optimisation Consultants](https://md.coredump.ch/s/g75nhZh4X#) [Extra Findings About Freelance SEO Consultants](https://md.chaospott.de/s/ogR4Jj8uf#) [Further Insight About Freelance SEO Consultants](https://doc.anagora.org/s/KgpiIshYc#) [Extra Information On SEO Experts](https://www.flexsocialbox.com/read-blog/21655) [Extra Findings About SEO Consultants](https://whoosmind.com/read-blog/36850) [Supplementary Findings On SEO Specialists](https://www.taekwondomonfils.com/board/board_topic/5750834/6574651.htm)